Tips on Building a Brand

150 150 Erin Ingram

Be prepared ahead of time the following goals you wish to achieve with your business:

  • Your Voice – think of powerful phrases to use throughout your messaging. Use powerful communication that repeats throughout different pieces. Your voice is the heartbeat for your design. Brands can flat-line when serving mixed messaging.
  • Your Mission – The building blocks of a brand. Have a direction in which you want your company to drive towards that impacts not only the customer but others in their social circles they can influence.
  • Your Audience – Always remember who you are talking to. Keep things real to them. Speak in their language and maintain a reading level they’ll understand.
  • Your Influence – Know your customers first and foremost. Learn their interest, and find ways to incorporate your product into those interests.