This isn’t the old-school ways of marketing anymore.
How to build layers of branding across a digital age.
Always keep branding in mind when starting any project. The ZMOT theory reminds us that there is not one simple way of selling products to the public today. The era of the door-to-door salesman is no longer. Start with one piece of the puzzle and multiply it. For example, start with a postcard. On the postcard you can have your website and phone number. They visit your site and can sign up for your newsletter. There you can start emailing them product updates or sales. On different pages of your site you can set up cookies to serve them display ads. Never forget to have them follow you on Facebook, Twitter, or some other form of social network that may work best for you. Those are free in-bound links to your site! Not to mention they are just another place to advertise for FREE!
So, don’t stick to one form of communication. Go beyond. Be a rock star with your brand.